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This will be a short article about four problems of positioning that companies run on when trying to position their products on the market.

First problem is weak positioning. Companies sometimes do not tell strong enough what do they stand for. I can’t really think of any GOOD examples now, but IBM is a company that [...]

The first thing one should understand about the credit card is that it’s all about the number. The credit card number. Stealing credit card numbers has become such an issue for credit card companies that they came up with the card security code. With the addition of this number, credit card companies hoped [...]

Theory of the firm is an analysis of the behavior of companies that examine inputs, production methods, output and prices.
The first elementary examination of companies was made by French economist Antoine Augustin Cournot (1801-1877) and later modified by (among others) English political economist Alfred Marshall (1842-1924).
The traditional theory assumes that profit maximization is the goal [...]

This article will be about 5 basic steps of a good marketing research process. I will not explain all steps in details so if you would like to learn more about a certain step in marketing research, please search around sayeconomy for more detailed article on each step.

First step of marketing research process is setting [...]

Economic theory of politics is an analytical model which assumes that politicians are vote maximizers and voters are utility maximizers.
Each voter is assumed to support the political party that will provide him with the highest degree of utility when it is elected.
Politicians, motivated by self-interest and the desire for public office, formulate policies which will [...]