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Archive for May, 2011

VRIN Barney


VRIN stands for “Valuable, Rare, Imperfectly Imitable, Non-Substitutable”. It covers the identification of potential key resources. Moreover, helps in evaluating whether such resources are able to fulfill the VRIN criteria: The VRIN Barney criteria are described as under: Valuable- A Value-creating strategy must be employed by the resources; it can be enabled by either outperforming [...]