Bad brands
This is another movie from the Ries. This time it’s Laura Ries who talks about shoe brand. Take a look at the movie. It’s a short one and it might help you not to pick a bad name or a bad slogan for your company.
We also suggest this relevant article if you have time: How to Make Your Brand Your Own
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Tagged as brand, making a brand, name of a company + Categorized as Business, Economy articles
This was a great video!
concise, with great examples.
and the counter point at the end, “Fit Flops,” was a great way to show that there ARE good solutions.
HTC is a shame. Samsung is the obvious example of how to do it right. “Samsung” means nothing in English, yet is very successful and accepted. It’s true to it’s heritage, yet somehow more accessible than “High Tech Computer” which tries too hard to fit in. It’s clearly an attempt at westernization gone wrong! a horrible translation of whatever concept they were trying to convey.