Customer Relationship Management
Customer relationship management (CRM) consists of the processes a company uses to track and organize its contacts with its current and prospective customers.
Customer relationship management software is used to support these processes; information about customers and customer interactions can be entered, stored and accessed by employees in different company departments. Typical customer relationship management goals are to improve services provided to customers, and to use customer contact information for targeted marketing.
While the term customer relationship management generally refers to a software-based approach to handling customer relationships, most customer relationship management software vendors stress that a successful customer relationship management effort requires a holistic approach. Customer relationship management initiatives often fail because implementation was limited to software installation, without providing the context, support and understanding for employees to learn, and take full advantage of the information systems.
Source: Wikipedia
We also suggest this relevant article if you have time: 4 basic functions of management
Did you find what you were looking for?
Some other similar articles
Report this article if you think something is wrong with it!
We cannot monitor all the articles being published. If you belive there is a problem with copyright about this article, please contact us right away as described on this page. Please follow the link to read more about DMCA. Thank you for your understanding and help!
Tagged as customer relationship management, customer service, IT, management, modern management, work improvement + Categorized as Other, About economy, Other, Business economy, Economy articles, Other, Management