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There are many ways to find a job but by far the most effective way is through networking. Over 80% of employers hire as a result of networking.

Now for some people this can be a horrifying event, for others only a little scary.
Understanding that, you need to know that you are not the only one [...]

The competitive world of business has made the entrepreneurs strive for innovative marketing strategies to promote their business. Using business card is another way to advertise an enterprise. Entrepreneurs require exchanging cards in meetings or presentations while meeting their prospective clients. A unique presentation of a card enables a businessperson to allure the customer towards [...]

I will analyze a very famous marketing campaign today. Name of this marketing campaign is Where is the beef? You can look at the commercial on the bottom of this article. I would suggest you to take a look at it before reading the analysis, becouse it will be easier for you to understand what [...]

What’s the quickest way to build rapport with someone? Use their name when speaking to them.

As simple as it may sound, it’s a task that often gets undermined by forgetfulness. Why people forget names is the subject of much discussion, why they have difficulty remembering them is another.
The truth is that most people are preoccupied [...]

Once an organization has tackled the ‘what’ and the ‘why’ of public relations, it is common to have the ‘ah-ha’ moment where an organization identifies that they, in some capacity, need to incorporate a PR campaign into their business plan. If the organization does not have the time or resources to support this plan internally, [...]