All about economics on the web

This will be a short article about four problems of positioning that companies run on when trying to position their products on the market.
First problem is weak positioning. Companies sometimes do not tell strong enough what do they stand for. I can’t really think of any GOOD examples now, but IBM is a company that [...]

Today I will write about brand positioning. I will try to explain why is brand positioning so important and why every company has to do it in order to sell well in todays markets.
What is positioning branding? This is positioning your brand in the eyes of a buyer. Positioning branding is making your buyer connect [...]

Another great movie by Ries report. The last thought of Al is just great for everyone, not just business people . Watch the movie folk.

We also suggest this relevant article if you have time: Bad brands