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Today I will talk about how to make a marketing plan. More or less I will give you some basic points about what a marketing plan should have and give you very short descriptions of it. If you want to learn more about particular points, for example market segmentation, please search our site for some [...]

When Alice was lost in Wonderland she came to a fork in the road. At the fork was a tree and in the tree the Cheshire Cat. Alice asked the cat, which way she should turn. The cat asked “Where do you want to go?” Alice responded: “I don’t know.” The cat responded “Then any [...]

A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals.
The business goals may be defined for for-profit or for non-profit organizations. For-profit [...]