Tag archive for ‘making a brand’
Four Problems of Positioning

This will be a short article about four problems of positioning that companies run on when trying to position their products on the market.
First problem is weak positioning. Companies sometimes do not tell strong enough what do they stand for. I can’t really think of any GOOD examples now, but IBM is a company that [...]
Positioning Branding

Today I will write about brand positioning. I will try to explain why is brand positioning so important and why every company has to do it in order to sell well in todays markets.
What is positioning branding? This is positioning your brand in the eyes of a buyer. Positioning branding is making your buyer connect [...]
Work at Home Marketing Plan

Marketing for your home business is virtually the same as marketing for big businesses, just on a much smaller scale. For your business to make money, you need to see sales of your products or services, and recruit business partners to keep growing your franchise.
Whether you personally do all of your marketing or have someone [...]