All about economy on the web

Simply stated, the marketing concept involves identifying a need, and satisfying it. The process of accomplishing that can be modeled in a sequence of steps: analyze the situation to identify opportunities, formulate a strategy for a value proposition, make tactical decisions, implement the plan and monitor the results.

The Four Step Marketing Process

Situation Analysis
Marketing Strategy
Marketing Mix [...]

This article will be about 5 basic steps of a good marketing research process. I will not explain all steps in details so if you would like to learn more about a certain step in marketing research, please search around sayeconomy for more detailed article on each step.

First step of marketing research process is setting [...]

Today I will talk about how to make a marketing plan. More or less I will give you some basic points about what a marketing plan should have and give you very short descriptions of it. If you want to learn more about particular points, for example market segmentation, please search our site for some [...]

Marketing is really an art nowdays. Making a good marketing campaign is getting harder and harder becouse market is so filled with products that people are really tired of all commercials. Becouse of that, mass marketing does not work anymore. Not so many years ago, companies were buying television ads, transparents, jumbo rolls and other [...]

India is one of the emerging markets and it is becoming more and more important buyer in our global economy. India has a nice percentage of world total population so if not right now, in few years, India will be one of the most important buyers in the world. That is why I will talk [...]