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The metaphor of red and blue oceans describes the market universe. Red oceans are all the industries in existence today—the known market space. In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Here companies try to outperform their rivals to grab a greater share of [...]

Financial management is gaining on strenght as time goes by. Why you might ask, what is the role of financial management, that made financial management gain on importance in past few years. I will try to explain what is the role of financial management and I will try to explain why did financial management gain [...]

Competitive advantages are a very important factor in today’s economy. Global market is so filled with so many different companies that you need something that will put you in front of other companies. We have to make sure we have something to offer to our customers that our competition does not. There are many sorts [...]

According to the Competitive Advantage model of Porter, a competitive strategy takes offensive or defensive action to create a defendable position in an industry, in order to cope successfully with competitive forces and generate a superior return on investment. According to Michael Porter, the basis of above-average performance within an industry is sustainable competitive advantage.

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The Marketing mix is generally accepted as the use and specification of the four p’s describing the strategic position of a product in the marketplace. One version of the origins of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a result of something similar to a recipe. [...]