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Marketing is really an art nowdays. Making a good marketing campaign is getting harder and harder becouse market is so filled with products that people are really tired of all commercials. Becouse of that, mass marketing does not work anymore. Not so many years ago, companies were buying television ads, transparents, jumbo rolls and other [...]

Direct marketing is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing.

The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited. [...]

Unless you can get at least 1 to 3% response rate from your direct mail, your marketing campaign can be an effective one indeed. Direct mail marketing is cost effective as it only amounts to at least a dollar when mailing.

This amount usually includes your choice of paper stock, ink, envelopes, as well as postage [...]

A little bit funny question came in today: How to Market Salad Dressing. But becouse it is so funny, I decided to make an article about it. In this article, I will try to give you few ideas on how to market salad dressing or how to market any other similar product as well. Please [...]

Direct mail marketing like that with your print brochures is all about getting your target audience to respond to your message. But it is really frustrating how you have poured so much of your time and energy writing the best copy and still get a lackluster response that could have been way better.

So how do [...]