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	<title>Online Economics - All about economics on the web &#187; marketing theories</title>
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	<link>http://www.sayeconomy.com</link>
	<description>Some great tips about economy, marketing, business, PR...</description>
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		<title>Definition of Marketing Mix</title>
		<link>http://www.sayeconomy.com/definition-of-marketing-mix/</link>
		<comments>http://www.sayeconomy.com/definition-of-marketing-mix/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 10:14:52 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Economy articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[definition of marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing mix]]></category>
		<category><![CDATA[marketing theories]]></category>
		<category><![CDATA[marketing tips]]></category>

		<guid isPermaLink="false">http://www.sayeconomy.com/?p=2808</guid>
		<description><![CDATA[Getting the marketing mix right for your product or service means you are covering all of the important bases in your marketing campaign. Here is a definition of marketing mix and a description of its main components.



The term marketing mix refers to the primary elements that must be attended to in order to properly market a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>e-Marketing Mix &#8211; 7 Dimensions to Consider</title>
		<link>http://www.sayeconomy.com/e-marketing-mix-7-dimensions-to-consider/</link>
		<comments>http://www.sayeconomy.com/e-marketing-mix-7-dimensions-to-consider/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 21:52:16 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Economy articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online economy]]></category>
		<category><![CDATA[7p marketing mix]]></category>
		<category><![CDATA[e-marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing mix]]></category>
		<category><![CDATA[marketing theories]]></category>
		<category><![CDATA[modern marketing]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.sayeconomy.com/?p=2798</guid>
		<description><![CDATA[What is e-Marketing?
e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt &#8211; that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet [...]]]></description>
		<wfw:commentRss>http://www.sayeconomy.com/e-marketing-mix-7-dimensions-to-consider/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Four Steps Marketing Process</title>
		<link>http://www.sayeconomy.com/the-four-steps-marketing-process/</link>
		<comments>http://www.sayeconomy.com/the-four-steps-marketing-process/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 22:12:51 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Economy articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[about marketing]]></category>
		<category><![CDATA[making a marketing plan]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing process]]></category>
		<category><![CDATA[marketing theories]]></category>
		<category><![CDATA[marketing tips]]></category>

		<guid isPermaLink="false">http://www.sayeconomy.com/?p=2573</guid>
		<description><![CDATA[Simply stated, the marketing concept involves identifying a need, and satisfying it. The process of accomplishing that can be modeled in a sequence of steps: analyze the situation to identify opportunities, formulate a strategy for a value proposition, make tactical decisions, implement the plan and monitor the results.



The Four Step Marketing Process

Situation Analysis
Marketing Strategy
Marketing Mix [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Needs, Wants and Demand – What Are the Differences?</title>
		<link>http://www.sayeconomy.com/needs-wants-and-demand-%e2%80%93-what-are-the-differences/</link>
		<comments>http://www.sayeconomy.com/needs-wants-and-demand-%e2%80%93-what-are-the-differences/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 15:39:38 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Economy articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[about marketing]]></category>
		<category><![CDATA[demand]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing theories]]></category>
		<category><![CDATA[need]]></category>
		<category><![CDATA[wants]]></category>

		<guid isPermaLink="false">http://www.sayeconomy.com/?p=2570</guid>
		<description><![CDATA[Products and services typically fall into one of two categories for the consumer, needs and wants. Needs are those things that are essential, such as food, water, medicine, etc. Wants are those things that are not needs, but would be nice to have.



Consumers typically accept the costs associated with filling needs as inescapable, even though [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is Viral Marketing?</title>
		<link>http://www.sayeconomy.com/what-is-viral-marketing/</link>
		<comments>http://www.sayeconomy.com/what-is-viral-marketing/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 10:53:55 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Economy articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online economy]]></category>
		<category><![CDATA[about marketing]]></category>
		<category><![CDATA[internet marketing strategies]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing theories]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://www.sayeconomy.com/?p=2621</guid>
		<description><![CDATA[Wonder what does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message&#8217;s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.



The [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Extended Marketing Mix 7 P&#8217;s</title>
		<link>http://www.sayeconomy.com/extended-marketing-mix-7-ps/</link>
		<comments>http://www.sayeconomy.com/extended-marketing-mix-7-ps/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 11:23:28 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[About economy]]></category>
		<category><![CDATA[Economy articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[7p marketing mix]]></category>
		<category><![CDATA[about marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing mix]]></category>
		<category><![CDATA[marketing theories]]></category>
		<category><![CDATA[marketing tips]]></category>

		<guid isPermaLink="false">http://www.sayeconomy.com/?p=2578</guid>
		<description><![CDATA[The Extended Marketing Mix model (also known as the 7 P&#8217;s) is a tool which marketers use to define their marketing strategy. It is constructed of the original 4P’s (Product, Price, Place and Promotion) and has an added three more elements (People, Process and Physical Evidence) in order to expand its applicability from strictly tangible [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Market Segmentation Theory</title>
		<link>http://www.sayeconomy.com/market-segmentation-theory/</link>
		<comments>http://www.sayeconomy.com/market-segmentation-theory/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 12:02:36 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Economy articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[making a marketing plan]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[market theories]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing advices]]></category>
		<category><![CDATA[marketing theories]]></category>

		<guid isPermaLink="false">http://www.sayeconomy.com/?p=2032</guid>
		<description><![CDATA[Marketing is really an art nowdays. Making a good marketing campaign is getting harder and harder becouse market is so filled with products that people are really tired of all commercials. Becouse of that, mass marketing does not work anymore. Not so many years ago, companies were buying television ads, transparents, jumbo rolls and other [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Production Concept in Marketing</title>
		<link>http://www.sayeconomy.com/production-concept-in-marketing/</link>
		<comments>http://www.sayeconomy.com/production-concept-in-marketing/#comments</comments>
		<pubDate>Sat, 21 Nov 2009 09:25:41 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Economy articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[about marketing]]></category>
		<category><![CDATA[market theories]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing concepts]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[marketing theories]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[production management]]></category>

		<guid isPermaLink="false">http://www.sayeconomy.com/?p=2175</guid>
		<description><![CDATA[Marketing has many different concepts. A company can focus on different things in marketing and those focuses are also calles concepts. Most common ones are production concept in marketing, product concept in marketing, selling concept in marketing and many other. As you have probably guessed by now I will write about production concept in this [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Product Concept in Marketing</title>
		<link>http://www.sayeconomy.com/product-concept-in-marketing/</link>
		<comments>http://www.sayeconomy.com/product-concept-in-marketing/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 17:51:37 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Economy articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[about marketing]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[economy theories]]></category>
		<category><![CDATA[market theories]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing concepts]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[marketing theories]]></category>

		<guid isPermaLink="false">http://www.sayeconomy.com/?p=2132</guid>
		<description><![CDATA[There are many concepts of marketing. One may ask why and the answer is very simple actually. The reason is this: Marketers do not agree what concept is the best one, what is the best way to market&#8230; I decided to shortly describe the concept of product in marketing.



The product concept in marketing says, that [...]]]></description>
		<wfw:commentRss>http://www.sayeconomy.com/product-concept-in-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What can you Market?</title>
		<link>http://www.sayeconomy.com/what-can-you-market/</link>
		<comments>http://www.sayeconomy.com/what-can-you-market/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 18:03:22 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Business economy]]></category>
		<category><![CDATA[Economy articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[about marketing]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing theories]]></category>
		<category><![CDATA[marketing tips]]></category>

		<guid isPermaLink="false">http://www.sayeconomy.com/?p=2012</guid>
		<description><![CDATA[Did you ever ask yourself what can you market? What are the things that you can market? Many people think, that there are products and services, but there are more than just those two. I will try to point out few other things you can market.



1. Products &#8211; As already written you can market products. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing mix &#8211; 4 Ps</title>
		<link>http://www.sayeconomy.com/marketing-mix-4-ps/</link>
		<comments>http://www.sayeconomy.com/marketing-mix-4-ps/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 09:57:40 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[About economy]]></category>
		<category><![CDATA[Economy articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[management theories]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[marketing mix]]></category>
		<category><![CDATA[marketing theories]]></category>

		<guid isPermaLink="false">http://www.sayeconomy.com/?p=1274</guid>
		<description><![CDATA[The Marketing mix is generally accepted as the use and specification of the four p&#8217;s describing the strategic position of a product in the marketplace. One version of the origins of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a result of something similar to a recipe. [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>7S Marketing Model/framework of McKinsey</title>
		<link>http://www.sayeconomy.com/7s-marketing-model-framework-of-mckinsey/</link>
		<comments>http://www.sayeconomy.com/7s-marketing-model-framework-of-mckinsey/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 08:08:48 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[About economy]]></category>
		<category><![CDATA[Business economy]]></category>
		<category><![CDATA[Economy articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[making a marketing plan]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing advices]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[marketing theories]]></category>

		<guid isPermaLink="false">http://www.sayeconomy.com/?p=1278</guid>
		<description><![CDATA[Most of us grew up learning about &#8216;the 4Ps&#8217; of the marketing mix: product, price, place, promotion. And this model still works when the focus is on product marketing. However most developed economies have moved on, with an ever-increasing focus on service businesses, and therefore service marketing.



To better represent the challenges of service marketing, McKinsey [...]]]></description>
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		<slash:comments>0</slash:comments>
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