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Direct marketing is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing.
The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited. [...]

What is firm positioning and why should firms do it? I will try to explain what is firm positioning and why is it important that every firm position themselves on the market.
Well let’s first explain what do we understand under word firm. Firm is a company of any form. It can be a huge corporation [...]

India is one of the emerging markets and it is becoming more and more important buyer in our global economy. India has a nice percentage of world total population so if not right now, in few years, India will be one of the most important buyers in the world. That is why I will talk [...]