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E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

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More often than not, people feel overconfident and treat the approach a bit too casually. However, you should make sure that both the cover letter and the resume are well drafted, so that they make a lasting impression on the reader. They should be planned to stand out in content as well as presentation.

The Importance [...]

It has been a common mistake for most of us – in which we tend to spent too much time in preparing the presentation material content, rather than how we are going to present them.

Our mental preparation on how to deliver our presentation is such a crucial point, especially on how our verbal tone, taking [...]

There is so much hype around the PR industry. In some cases, PR is viewed as only for the uber-trendy (think Whitney’s job on MTV’s “The City”) and in other cases, PR is viewed as the machine behind national publicity stunts or major brand media attention. The reality, however, is that public relations is a [...]

Many presenters take questions from the audience and answer them, but fewer ask the audience questions. Asking the audience questions has many benefits, including:

Breaking the ice — when you do it early in the presentation
Getting the audience involved
Giving the presenter crucial information about the audience, including what they’re interested in, what they already know, and [...]