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There is so much hype around the PR industry. In some cases, PR is viewed as only for the uber-trendy (think Whitney’s job on MTV’s “The City”) and in other cases, PR is viewed as the machine behind national publicity stunts or major brand media attention. The reality, however, is that public relations is a [...]

Marketing an event that you are planning requires a lot of thought. You have to think on the lines of the kind of people whom you want to see the event and the strategy that you shall apply in marketing the event to the public. Your event usually would be a benefit or social event. [...]

OSAKA — Around 1,000 people were paid to join the queue outside the Midosuji-Suomachi branch of McDonald’s for the release of their Quarter Pounder burger in the Kansai area on Tuesday, it was learned on Thursday.

The company has admitted to the fact that around 1,000 people who lined up on Tuesday were compensated, but claims [...]

The main reason why 95% of online businesses fail is because of poor sales letter. Write your sales letter with an Individual in mind; think as if you are writing personally to them. People love to read good stories, tell them stories that illustrate a point you are trying to make.
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Write attention grabbing & [...]

Most businesses understand the benefits of good PR. If you raise your profile and get your good news stories out in the media then people will remember you, associate you with a good product and go on to become customers.

But sometimes things go wrong and your reputation, or that of your business, is in danger. [...]