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Financial success often depends on marketing ability. Finance, operations, accounting, and other business functions will not really matter if there is not sufficient demand for products and services so the company can make a profit. There must be a top line for there to be a bottom line. Many companies have now created a Chief [...]

Cool question came in today, what is positioning? Everyone knows a little bit about it but what is it exactly?

Today is a time of a very high competition and people have many problems in differing the products from each other. Positioning is a process of positioning on the market with a certain characteristic that helps [...]

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

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Marketing an event that you are planning requires a lot of thought. You have to think on the lines of the kind of people whom you want to see the event and the strategy that you shall apply in marketing the event to the public. Your event usually would be a benefit or social event. [...]

OSAKA — Around 1,000 people were paid to join the queue outside the Midosuji-Suomachi branch of McDonald’s for the release of their Quarter Pounder burger in the Kansai area on Tuesday, it was learned on Thursday.

The company has admitted to the fact that around 1,000 people who lined up on Tuesday were compensated, but claims [...]