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It has been a common mistake for most of us – in which we tend to spent too much time in preparing the presentation material content, rather than how we are going to present them.
Our mental preparation on how to deliver our presentation is such a crucial point, especially on how our verbal tone, taking [...]

Once an organization has tackled the ‘what’ and the ‘why’ of public relations, it is common to have the ‘ah-ha’ moment where an organization identifies that they, in some capacity, need to incorporate a PR campaign into their business plan. If the organization does not have the time or resources to support this plan internally, [...]

There is so much hype around the PR industry. In some cases, PR is viewed as only for the uber-trendy (think Whitney’s job on MTV’s “The City”) and in other cases, PR is viewed as the machine behind national publicity stunts or major brand media attention. The reality, however, is that public relations is a [...]