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Tag archive for ‘what can be marketed’

Neighborhoods of Marketing


Marketing people are involved in marketing 10 types of entities: goods, services, experiences, events, persons, places, properties, organizations, information, and ideas.

GOODS – Physical goods constitute the bulk of most countries’ production and marketing effort. Each year, U.S. companies alone market billions of fresh, canned, bagged, and frozen food products and millions of cars, refrigerators, television [...]