Factors Affecting Consumer Behavior
In this article, we will take a look at what are the factors affecting consumer behavior. With other words we will take a look at what affects us when we are buying things. There are four main factors affecting our buying habits.
First are social factors. This group is about influences from our familly, our group of friends, our status, our role in society,…
Second, also very important factors affecting consumer behavior, are cultural factors. Our buying habits depend on our culture and our sub-culture alot. It also depends alot from which class are we coming from.
Then we have psychological factors. These are affecting us through motivation, learning, beliefs, detection of the outside world,…
Last are personal factors, such as age, financial status, proffesion, life style, personal characteristics and many more.
This are the main four groups of factors affecting consumer behavior.
Written by: Matt
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