Product Concept in Marketing
There are many concepts of marketing. One may ask why and the answer is very simple actually. The reason is this: Marketers do not agree what concept is the best one, what is the best way to market… I decided to shortly describe the concept of product in marketing.
The product concept in marketing says, that people concentrate themselves on the product itself. They are looking for products that offer them the best functions, products that are the most inovative and that satisfy their needs the most.
The companied that follow the product conecept in marketing do not have to look at the costs so much as they have to look at the quality of the product. Costumer a.k.a. buyers are willing to pay a little bit more for the product that satisfy their needs well and that is very functions.
So to put it all together… By following the product concept when marketing, you focus on product and its functionalities. You are trying to bring good qulatiy to your costumer, even though this sometimes cost you a little bit more than some other marketing concept. Customers are willing to pay for high quality.
Written by: Matt
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