All about economy on the web

Marketing has many different concepts. A company can focus on different things in marketing and those focuses are also calles concepts. Most common ones are production concept in marketing, product concept in marketing, selling concept in marketing and many other. As you have probably guessed by now I will write about production concept in this article. So what is marketing concept of production all about?

Production marketing concept assume, that buyers want a product that is avalible to them on many places, with other words they want to to be easly accessable. They also want it to be as cheap as possible. So we have two focuses in production concept in marketing:

1. Price

and

2. Avaliability

Low price of course ussually means lower quality, but by production concept, people don’t care about quality as much as they care about price. Product concept on the other hand says that people prefere quality over price.

Production concept is just one of many and I don’t think I have to point it out that going with just on concept of marketing is not enough in todays world. You need to find a good balance between all of them to be successful. Avaliability and price of course should be goals of each company, but they should not be the only goals.

Written by: Matt

We also suggest this relevant article if you have time: Product Concept in Marketing

Did you find what you were looking for?

Some other similar articles

• Product Concept in Marketing
• The Four Steps Marketing Process
• What is Viral Marketing?
• Extended Marketing Mix 7 P’s
• Famous Marketing Campaign – Where is the beef?

Report this article if you think something is wrong with it!

We cannot monitor all the articles being published. If you belive there is a problem with copyright about this article, please contact us right away as described on this page. Please follow the link to read more about DMCA. Thank you for your understanding and help!